DSM Resins

Summary

Netherlands headquartered DSM Resins undertook a culture change programme called VITA. With the goal of revitalizing the organization following the early 1990s recession, four key behaviours are used to guide the initiative. Supporting VITA has been a questionnaire-based Working Climate Analysis that gauges employee perceptions of the working environment and organization performance. The results are being used as a mechanism to drive bottom-up continuous improvement.

Introduction

Headquartered in Zwolle, The Netherlands, DSM Resins is one of the world's leading producers of synthetic resins for the coating and plastics industry. With about 1850 employees and annual revenues of about NLG 1.5 billion, DSM Resins, which operates in Europe, the United States and Asia, comprises two strategic business groups, Coating Resins and Industrial Resins & Compounds, and one strategic business unit, Radcure Products.

DSM Resins is one of the largest business groups within DSM, a highly integrated international chemicals and materials group with annual sales of over NLG 14 billion and a workforce of about 22,000. The group's main products are plastics, resins, rubbers, fibre intermediates, fine chemicals, plastic consumer products and fertilisers. DSM is also involved in the exploration and extraction of oil and natural gas. In addition it recently took over the Dutch-based company Gist Brocades, whose main products are pharmaceutical intermediates, food specialities and bakery ingredients.

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