AXA GROUP

Summary

1.   AXA has a group of only ten communicators at its group headquarters in Paris, with the majority of responsibility for communications spread out among its operating companies.

2.   Communicators at corporate headquarters are responsible for disseminating information and encouraging communications best practice among the operating companies.

3.   Their major challenge is the need to communicate with a multilingual audience.

4.   A survey recently showed that communications were successful, with the biggest issue being a perceived lack of communication between local CEOs and their staff.

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