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ROYAL BANK OF CANADA Summary 1. Royal Bank of Canada, in common with other ̃nancial institutions, was looking to cut costs and outsource non-strategic activities. 2. The communications team had tended to focus on 'tactical' production of communication materials and needed to prove their strategic worth. 3. This entailed restructuring the communications team and ensuring that formal communications were aligned with business strategies and actions, in addition to proving their success in doing so. If you are a subscriber, click here to read the full case study. Click here to find out how to subscribe. |
