CATERPILLAR INC

Summary

1.   The human services communications division at Caterpillar acts as an internal communications consultancy to other functions in the organization.

2.   The division uses measurement extensively to plan and assess communication strategies.

3.   Communication measurements have helped Caterpillar to improve the design, implementation and effectiveness of its communication plans.

Caterpillar Inc, or Cat as it is known to its customers and employees, is the world's largest heavy equipment manufacturer. Headquartered in Peoria, Illinois, US, Caterpillar is a Fortune 100 company with 67,000 employees worldwide.

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