LITTLEWOODS RETAIL LTD

Summary

1.   After merging four divisions into a single integrated operation, Littlewoods Retail needed to encourage colleagues to work across boundaries.

2.   A major conference was held to "endorse cross-functional working", together with other objectives.

3.   Professional presenters and key director speakers were replaced by managers, who were coached and guided in their scriptwriting and presentation.

4.   A high level of visual excitement and interactivity was used to engage the audience and allow them to voice issues publicly.

5.   Evaluation showed that the conference had been successful in its objectives.

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