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NUFFIELD HOSPITALS Summary 1. Combining internal and external communications is a necessity at NufŽeld Hospitals, as the complexity of healthcare means that it is impossible to deŽne which audiences are internal and which are external. 2. The corporate communications department has to ensure that the group as a whole retains a strong brand, while also allowing each hospital freedom to Žnd the best way to communicate with its stakeholders. Michael Keep is head of corporate communications at NufŽeld Hospitals, a UK-wide group of 42 private hospitals with a total of 8200 employees. He joined the company in 1999, with more than 20 years in communications and a decade's experience in integrating internal and external communications. The corporate communications team, based in London, has three full-time staff members, including Keep, and reports directly to the CEO. If you are a subscriber, click here to read the full case study. Click here to find out how to subscribe. |
