Creative Power - Unleashing the creativity of your employees without getting crippled by complexity

Ralf Baron, Reine Wasner and Michael Zintel, Arthur D Little

The briefing covers the characteristics of successful innovation award programmes, as well as the business case in favour of them. It also shows how to cope effectively with the concomitant complexity.

Topics covered include:

• The five main principles of an innovation award programme: competition, top management involvement, campaign organisation and momentum, team orientation and sustainability.
• Four benefits of award schemes: integrating the organisation, communications, overcominbg middle management inertia, demonstrating activity to outside stakeholders and generating income from new products, services and processes.

A case study from TUI AG, the European market leader in tourism, illustrates how to apply these guidelines.

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