The Children's Mutual

Introduction

The launch next year of the Government's Child Trust Fund marks a new peak in the fortunes of The Children's Mutual, the newly-branded company that was formerly The Tunbridge Wells Equitable Friendly Society. Nobody has done more to develop the concept of tax-friendly savings for the family than The Children's Mutual. Its influence in this field belies its size. The company only employs 180 people. David Bornor, fresh from a strategic personnel role at the Woolwich, was appointed to head up HR and revitalize the people strategy. His progress in just twelve months has been astonishing but, ironically, the very Treasury initiative that will most boost the company's standing may also de-rail Bornor's pioneering good practice.

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