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ST LUKE'S COMMUNICATIONS Abstract St Luke's Communications is a leading performer in the UK advertising industry, according to key sector indicators and has a high reputation for attracting, retaining and motivating creative talent. Unlike its peers, the agency is very unconventional Š in being completely co-owned as a co-operative and in continually challenging the status quo. It has the lowest talent turnover rates of any comparable company. This case study details: - The business and sector context of St Luke's, its work and how the co-operative was formed as an alternative way of doing business. - The 'new work order' that has been created based on the true principles of co-ownership, egalitarianism and personal responsibility. - How talent management propositions and practices, shaped over six years, have established the agency as 'the' place to work. - The talent challenges being faced, especially having to balance business and personal growth, and leading the enterprise away from its grass roots. Insights are provided by one of the two co-founders and the person whose primary task is 'to look after HR' Š the agency does not have deŽned functions or titles based on seniority. Key Talent Propositions and Practices are discussed. If you are a subscriber, click here to read the full case study. Click here to find out how to subscribe. |
