A Blueprint for Developing an Internal Communication Strategy

How to align internal communication objectives with business strategy
To impact on business results, internal communication professionals must be involved in formulating strategy, rather than just communicating it. This report is a detailed route map to developing and implementing a strategic internal communication plan, tailor-made to support corporate goals.

How to integrate internal communication into the organizational structure
Where does the internal communication function 'fit' in your organization? As part of HR, public relations, or corporate communications? Or, is it a stand-alone department? This report reveals innovative structures adopted by leading organizations to help you identify the best place for the internal communication function in your company.

How to raise the profile of the internal communication function
Find out how some internal communication departments have succeeded in changing perceptions of internal communication in the boardroom. Plus, techniques to encourage other departments to recognize and make use of internal communication's expertise.

Essential skills for internal communication excellence
Discover the competencies that internal communication professionals must now develop and assess which skills and talents might be called for in the future.

How to measure the impact of internal communication
Effective metrics are critical for internal communication to prove its impact on corporate performance. Check out the strengths and weaknesses of a wide range of measurement frameworks and systems.

Key lessons in communicating major change
Expert guidance on how to manage the internal communication challenges of mergers, acquisitions, cultural, strategic, and structural shifts.

Inside stories of internal communication success