Inside Stories of Internal Communication Success
In a series of in-depth case studies, leading organizations reveal
what has worked for them, what they have achieved and the lessons to
be learnt from their experience. Find out how:
Demonstrating its value and promoting its services
is critical for the communications team at American
United Life Insurance Company, where other departments have
the option of whether or not to make use of its skills.
With over 140,000 employees in 50 countries,
global financial protection group AXA is rising to the challenges
of communicating with a multi-lingual, multi-cultural audience.
In the experience of global drinks firm, Diageo,
there is a severe shortage of highly skilled internal communications
practitioners - finding and keeping professionals with the right
competencies is increasingly difficult.
A major challenge for the corporate communications
department at Nuffield Hospitals is ensuring that the group
as a whole retains a strong brand, while also allowing each hospital
freedom to find the best way to communicate with its stakeholders.
Opera North's internal communication
strategy is built around the need to bring together the diversity
of people, talents and motivations that make up a performing arts
company and ensure a mutual understanding between the artistic and
business sides of the organization.
Royal Bank of Scotland's takeover of
the NatWest Group presented NatWest with major internal communication
challenges - communicating the uncertain future, maintaining staff
morale, and carrying on day-to-day business, all against a background
of rapid change.
Plus, discover how internal communication is
being transformed at The Associates, Raynor Garage Doors, Royal
Bank of Canada, Caterpillar and Littlewoods Retail.