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Best practice revealed
through case reports and examples
Measuring Knowledge and Intellectual Capital
is packed with case studies and example of how world-class organizations
are charting the way forward in knowledge measurement, including
GlaxoSmithKline, Shell, Australias Commonwealth Government
Department, Lincoln Re (now part of Swiss Re), Saatchi & Saatchi,
Borealis, American Productivity & Quality Centre, W-M Data,
Carl Bro Group, Austrian Research Centre (Seibersdorf) and many
others. Find out how:
Skandia AFS
demonstrates leadership in the measurement of intellectual capital
at the highest level. Through the enthusiasm and guidance of its
one-time director of intellectual capital, Leif Edvinsson, the company
has developed a business value model, its own IC tool, the Skandia
Navigator and other tools and methods.
To download a sample from a case report on how
Skandia AFS achieved this click here
Sears Roebucks measurement model,
based on an evolving set of processes for data collection, analysis,
modeling and experimentation, has enabled managers to identify the
key business drivers. The model attributed an increase in revenues
of $200 million over 12 months to improved employee satisfaction.
At DHL, the introduction of the Performance
Prism has enabled quarterly reviews to focus on insightful discussions
of business fundamentals rather than merely a set of numbers.
The systematic approach to Intellectual Asset
Management used at Dow Chemical Company, combined with the
TechFactor method of valuation, has helped the company revitalize
its patent portfolio and has generated over US$125 million in additional
revenues.
Canadian engineering company SA Armstrong
Limited aligns measures with business strategy and value creation
through its Enterprise Capital Framework, which links human, structural
and customer capital with scorecards and EVA into a desktop-based
computer system. Users can track measures through several levels
of intellectual capital.
Human capital at Ericsson is viewed as
one of the key areas of intellectual capital. Its competency management
model, designed to protect and grow human capital, develops job
profiles, assesses individuals against profiles and designs programmes
for personal development.
Learning tools supplier Celemi published
its first intangible assets scorecard as part of its annual report
in 1995. Managers claim that the monitor helps ensure the company
is growing in line with its strategic plan and alerts them to untapped
potential.
Intellectual capital statements are regarded
as an essential management tool at COWI, provider of consulting
solutions for engineering, finance and the environment. Its IC statement
has helped COWI focus on the knowledge they have of their customers,
has improved knowledge sharing in the organization and has enhanced
both internal communication and communication with stakeholders.
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