Contents

Author Profile
Acknowledgements
Preface

Chapter 1: The Case for Talent Management
Executive Summary
Section A: The Talent Imperative
Section B: Drivers and Trends
Section C: The Talent Focus
Section D: Setting the Business Case
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: St Luke's Communications

Chapter 2: Positioning and Structuring Talent Management
Executive Summary
Section A: The Internal Rationale
Section B: Positioning Talent Management
Taking a Proactive Approach
Case Report: South African Breweries – Strategic People Resourcing
Case Report: CP&L Energy – Strategic Recruiting
Positioning Talent Management: Key Learnings
Section C: Realigning Talent Management
Adverse Effects on Talent
Case Report: Modem Media – Rebuilding the Talent Base
Case Report: Ogilvy Public Relations Worldwide – Managing Downturn
Realigning Talent Management: Key Learnings
Section D: Structuring and Organizing Talent Management
Delivering Talent Management
Case Report: First Data Corporation – HR/OD Partnership
Case Report: Mariner7 – External HR Provision
Structuring Talent Management: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: First Data Corporation

Chapter 3: Building Brands and Value Propositions
Executive Summary
Section A: The Strategic Case
Section B: Developing Brands and Reputations
The Brand Imperative
Case Report: PETsMART Inc – Creative Brand Building
Case Report: BP – Technology-enabled Brand Building
Developing Brands: Key Learnings
Section C: Converting Brands to Value Propositions
Employee Value Propositions
Case Report: Southwest Airlines Company – A Fun Environment
Case Report: South Auckland Health – Promoting Medical Excellence
Converting Brands to Value Propositions: Key Learnings
Section D: Culture and Work Environment
Developing the Cultural Ethos
Case Report: The Motley Fool – A Foolish Culture
Case Report: Operations Management International Inc – The Team-based Environment
Culture and Work Environment: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: Agilent Technologies

Chapter 4: Defining the Talent Groups
Executive Summary
Section A: Talent Needs and Solutions
Section B: Identifying Top Talent
The Executive Imperative
Case Report: Dow Chemical Company – Leader Development Network
Case Report: BASF UK – Talent Planning Process
Identifying Top Talent: Key Learnings
Section C: Focusing on Key Talent Groups
Defining Key Talent
Case Report: American Family Insurance – Sourcing and Keeping IS Talent
Case Report: Cellular Operations Ltd – Developing Call Centre Talent
Key Talent Groups: Key Learnings
Section D: Developing Talent Pools
An Egalitarian Approach
Case Report: KARLEE Company – The Family-oriented Organization
Case Report: Azuremed Ltd – The One Team Approach
Developing Talent Pools: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: Carter Holt Harvey

Chapter 5: Deploying Talent Interventions
Executive Summary
Section A: Challenging Talent Assumptions
Section B: Sourcing and Selecting Talent
The Sourcing Challenges
Case Report: Seattle Police Department – Challenging Recruitment Assumptions
Case Report: Getty Images Inc – Sourcing Global Talent
Sourcing and Selecting Talent: Key Learnings
Section C: Learning and Personal Growth
The Growth Imperative
Case Report: Ogilvy Public Relations Worldwide – Attract, Grow and Keep Intervention
Case Report: Southwest Airlines – Career Development and Learning
Learning and Personal Growth: Key Learnings
Section D: Building Motivation and Loyalty
Deciding on the Levers
Case Report: Remedy Corporation – A Cultural Fit
Case Report: Manpower Plc – Best Employment Practice
Building Motivation and Loyalty: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: Manpower Plc

Chapter 6: Managing Talent Effectively
Executive Summary
Section A: The Manager/Supervisor Imperative
Section B: Rethinking Work and Performance
Challenging the Status Quo
Case Report: St Luke's Communication – Managing Co-owner Talent
Case Report: Fujitsu Network Communications – the People Value Chain
Rethinking Work and Performance: Key Learnings
Section C: Creating Management Involvement
Using Direct Approaches
Case Report: The Hartford Group – Managers as Key Developers
Case Report: Support Technologies Inc – Managers as Talent Recruiters
Creating Management Involvement: Key Learnings
Section D: Rethinking Systems and Accountability
The Accountability Imperative
Case Report: International Paper – Introducing Supervisor Accountability
Case Report: ST Microelectronics – Human Capital Systems and Accountability
Rethinking Systems and Accountability: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: International Paper

Chapter 7: Evaluating Talent Management
Executive Summary
Section A: The Imperative of Evaluation
Section B: Using Strategic Frameworks
Making Evaluation More Strategic
Case Report: South African Breweries – People Reviews and Balance Sheets
Case Report: BC Hydro Transmission and Distribution – Deploying an HR Scorecard
Using Strategic Frameworks: Key Learnings
Section C: Evaluating Talent Interventions
Measuring Operational Outcomes
Case Report: Carter Holt Harvey – Evaluating High Potentials
Case Report: Sears Roebuck & Company – Evaluating Training and Education
Evaluating Talent Interventions: Key Learnings
Section D: Evolving Evaluation Approaches
Rethinking Talent Evaluation
Case Report: Strategic Dimensions Ltd/BASF UK – At Risk Talent Inventories
Case Report: Humax Corporation – Social Capital Assessment
Evolving Evaluation Approaches: Key Learnings
Section E: Overview – Talent Challenges
Key Learning Points
Case Study: South African Breweries Plc

Chapter 8: Reviewing Talent Management
Executive Summary
Section A: Assessing the Implications
Section B: Refreshing the Focus
Section C: Evaluating Emerging Practices
Section D: Setting a Talent Agenda
Section E: Overview – Ongoing Talent Challenges
Key Learning Points
Case Study: ST Microelectronics

Appendix 1 – Survey Results
Appendix 2 – Listings
References
Index