| About Business Intelligence
 Business Intelligence is an imprint of the 
              part of the Optima Media Group.  The fast track to best practice and performance 
              improvementOver the past decade, thousands of leading organizations have bought 
              Business Intelligence reports to support mission-critical projects 
              in areas ranging from HR strategy and performance management to 
              customer relationship management. Independent, authoritative and inspiring Compiled using Business Intelligence’s own proprietary approach 
              to researching business and management issues, the reports synthesize 
              the rigour of academic analysis, the practical know-how of experienced 
              managers and the inspiration of original thinkers. Above all, Business Intelligence reports are designed to be practical 
              - a resource to be used by senior managers, project managers and 
              all members of the team. Electronic publishing Business Intelligence publishes its titles both in hard-copy and 
              electronic formats. Its reports are available as interactive and 
              functional pdf documents that can be shared with colleagues. What our customers say …"The strengths of this report’s recommendations are that 
              not only can you read about the techniques available, you can see 
              who used them and what success was achieved."Chief Financial Officer, GlaxoSmithKline on Value Creation: 
              Building Tomorrow’s Finance Function.
 "Read it, steal from it, get a march on the competition while 
              you still have time."HR Manager,  on Strategic HR.
 "… a must for all practitioners."John Young, Head of Human Resources, Saffery Champness, Chartered 
              Accountants on Strategic Compensation.
 "This is the best coverage I have seen so far." Joseph 
              H Harrington, Manager, Customer Response Centre, Mobil Oil Corporation, 
              on Developing and Implementing a CRM Strategy. The Optima Media GroupIndependent group of companies that 
              provides information and services focused on management best practice 
              and performance improvement. Based in London, the group comprises:
              Business Intelligence 
                portfolio of reports and subscription services including The OLAP 
                Report and Scorecard Stratetgy. ECCS, the European Centre for Customer Strategies, an on-line 
                community for customer management professionals. Optima Generation, a portfolio of lead-generation services.Optima Research, a service undertaking commissioned research 
                to support marketing, market research and other business programmes. 
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